Logistics console

Ozon Rocket was a logistics startup running inside Russia’s largest e-commerce infrastructure. It served B2B clients shipping parcels through Ozon’s 19,000+ pickup point network at ~2M parcels/day. As Senior Product Designer, I owned the client-facing web application, its admin panel, and led the UX side of a full website redesign.

Ozon Rocket wanted to become Russia’s leading logistics operator — but the website was leaking clients at the very first step. Fewer than 3% of users finished registration, and the ones who did flooded the support center with questions. The site wasn’t explaining how the service worked or how to start using it.

Website redesign

I led the UX side of a full website redesign aimed at turning visitors into registered clients. The work ran end to end: user research to find where people got stuck, wireframes to test structure fast, usability testing to validate, and a final review pass with the UI and front-end teams to ship it right.

User research. I interviewed 7 potential clients, asking things like “Is it clear how much delivery will cost?” and “Do you know how to start?” The key insight: easy integration through APIs and CMS was the deciding factor for switching services — and its absence was the main barrier. So I designed a dedicated page with step-by-step integration instructions.

Prototype. I built low-fidelity wireframes and shared them with Product, Marketing, Engineering, and users — a fast way to test structure and flow before investing in high-fidelity design. It let me experiment and catch usability issues early. Validating the designs. As part of the UX team, I ran usability testing with primary users, watching how they moved through the prototype. Navigation and finding key information got noticeably easier.

Finishing layouts. I reviewed the UI team’s high-fidelity work against user goals, specified missing interactions with the front-end team, and ran a UX review on every implemented ticket before it went live.

The redesigned site gave clients a clear path from landing to registration, with integration instructions that removed the biggest barrier to switching. Beyond the website, I shipped a new admin panel for account management, rolled Ozon’s unified design system into the app, and helped onboard the mobile designer — leaving the product more consistent and easier to build on than I found it.